Our core values are the principles and the standards of behavior that represent our organization’s highest priorities, deeply held beliefs, and fundamental driving forces.

The Pillars of CLG

Core values are intrinsic to the organizational vision that defines what businesses believe and present to the external world—as well as how they’re perceived—and are fundamental to attracting and retaining the best, most capable team members who contribute the most to organizations.

We believe they should be integrated with our entire teams’ belief systems and actions so that clients, customers, and vendors see these organizational values in action, with ethics put into practice, not just talked about.





Core values are guiding principles that form a solid foundation of what organizations are, what they believe, and what they want to be going forward.

Together, the core values of leaders and employees in the workplace, along with their experiences, upbringing, and training, meld together to form corporate culture.

Togetherness means being respectful of others. It means that we embrace the globally diverse world by valuing the input and involvement of all, irrespective of differences in title, background or culture. And most of all, we believe in extending a hand to each other in difficult times, because Togetherness means sticking together, no matter what.

Research shows that a team is happier in their jobs when they have friendships with co-workers. Employees report that when they have friends at work, their job is more fun, enjoyable, worthwhile, and satisfying. Close work friendships boost employee satisfaction by 50% and people with a best friend at work are seven times more likely to engage fully in their work.

It is also about creating a common sense of purpose and the mentality that we are in it together.

We are talking about an entirely different way of thinking about the power of love and redefining it in a way that will be embraced by our entire organization in order to create the sustained level of engagement, productivity, success and the company culture we desire. 

The best teamwork and collaboration occurs in environments that acknowledge and reward performance actions and results. Therefore, it is critical for our leadership to be committed to acknowledging and rewarding team-focused behavior and team outcomes.

Cultures of appreciation contribute to cultures of power, passion and profitability because people know they matter! Appreciation is part of the vitality of relationships and vital relationships are what produce the best that our companies have to offer.

The fundamental belief of mentorship is to tap into the existing knowledge, skills, and experience of team members and transfer these skills to other team members to support their growth and development.

Leadership is about influencing a
group of people who are engaged in a common goal or purpose. This can be a small center for management development in a business school with a staff of 4, a naval ship with a ship’s company of 300 (a destroyer) or 6,000 (an aircraft carrier), or a multinational enterprise such as Starbucks with more than 10,500 stores worldwide and in excess of 100,000 partners (employees). This definition of leadership precludes the inclusion of leadership training programs that teach people to lead themselves.

Boldness implies a flair for entrepreneurship, and a desire to take considered risks and show commitment. This is the very soul of competitiveness: firmness in making decisions or in forcing their implementation, an acceptance periodically to challenge one’s orientations and the status quo.

We believe it’s important for people and the company as a whole to be bold and daring. We want everyone to take risks and make mistakes, because if people aren’t making mistakes, then that means they’re not taking enough risks. We encourage people to make mistakes as long as they learn from them. We never want to become complacent and accept the status quo just because that’s the way things have always been done.

An intentional culture continuously aligns and regulates an organization’s values, beliefs and behaviors in support of the business strategy.

Solve vs. Sell

We’re grateful for the opportunity because we have the mindset of solving vs. sell. So many men and women avoid a career in sales because of stereotypes of a dog-eat-dog culture, sacrificing everything for the sale, and coming across like Billy Mayes (RIP) to make money towards their lifestyle. Our approach is less “sell” and more “solve”. We intend to aid our team with the tools necessary to be master communicators and influencers- to do that we emphasize the importance of solving customers’ problems vs selling the customer products. By focusing on being the solution we can bring our clients more customers, the customer the best promotion and service for him/her, our team more money, and an environment where we prioritize EVERYONE winning. 

We are all brothers and sisters of life and we can accomplish more together than we can alone. 

At Catalyst we believe that our community is the reason for our success- and communities are formed through shared values, beliefs, and prioritizing supporting one another. Daily, we carve out time to connect and work together towards common/individual goals. 

Sometimes this comes in the form of one-on-one coaching for improved productivity or performance. Sometimes it happens over a beer on a Friday night- shooting the shit and dreaming out loud together about what our futures will hold. Regardless of the how, we are in it together- “If you want to move fast, go alone. If you want to move far go together.

We believe everyone has a superpower they’re destined to share with the world.

We intend to find it, maximize it, and help someone use it to create a better world for all of us.

Work should feel meaningful! We believe that by giving our team space to tap into their strengths we, in turn, help an individual define what meaningful work means to him/her. Maybe someone is great at communication and so we create a stage to impact people positively through his/her words.

Perhaps someone is great with numbers and analytics — we can leverage that in making logical decisions that can expand the company’s growth. Every member of our team is unique and powerful. We believe that prioritizing and boosting our team’s talents is what allows us to excel with sales, expansion, and growth in the company. 

Growing people are happy people and happy people attract and create a life of abundance.

At Catalyst, we are confident that we will help every individual of our team evolve to the best version of themselves. We prioritize mentorship and teaching. We encourage our team to be curious and invite anyone to ask a question. We’re all more productive as a species when we are tapping into our biological need to evolve.

Evolution may be a byproduct of a meaningful meeting run by a manager that day, a one on one had with a top performer, a great podcast that was shared in our GroupMe, or a quick meme of Borat to brighten the mood- regardless of how – our why is simple: growth and expansion lead to happiness and fulfillment of our team. 

Work/Life is an adventure designed to be met with enthusiasm and courage to push through our comfort zones to achieve our ultimate potential. 

We get it, work has moments of intensity, at the same time, life is an adventure! And adventures are exciting. We’ve created an environment that encourages a “fuck up at full speed mentality” What does this mean?

Well, just go for it! We want our team to embrace the feeling of failure and mistakes because that’s part of the fun in our journey of life. There’s no need to be afraid to decide because either we’ll win, or we’ll learn- we gain progress either way. 

We use sales as a vehicle to develop future leaders because leaders are who create our future world. 

Our ultimate purpose as a company is to shape the future leaders of the world. Some of these leaders may continue to work in our organization and manage campaigns for our clients, while others may go on to be the next leader of the free world. Pretty serious intentions, we know.

So, we talk about values and characteristics that help move our world forward- like having integrity, respect, innovation, servant leadership, gratitude, love, hope, faith, and progress. Sometimes our company is a ladder and other times it is merely a steppingstone- either way, we know a person will evolve into a strong capable leader.