Where we come from and where we're going

Where do we come from? How did we start? Where are we going? What are you about?

All valid questions for a company to share, at the same time, we don’t believe we’re similar to most other companies.

Our origin started years before we opened our doors for business. We started as an idea in CEO, Colleen Buck’s mind shortly after graduating from college. She had little understanding of what the “right path” was for her, but understood she wanted to help and serve others.

She had an opportunity to work in the direct sales industry which taught her the art of communication and self-management, and thus, Catalyst leadership was born.


Starting in Hampton, VA in 2016, we grew an office of 27 people, rose to the number one spot on our campaign, expanded our team to a few new markets, and, in turn, won two awards for growth and consistency.

This year, we are committed to:



Colleen Buck


Who Is Colleen Buck?

In order to understand the company, it’s important we give a little background on Colleen.

Colleen grew up in a small town in Oregon, the daughter of a teacher and social worker. She attended the University of Oregon with the intention to one day become a teacher. “I knew I loved developing people. So, naturally, I thought teaching would be a great fit,” says Colleen. In her senior year she had an opportunity to shadow the life of a teacher for a week. “After I got the chance to see what the life of a teacher was really like, I thought, oh crap, this isn’t for me.” There was so much bureaucracy and teacher’s didn’t seem to have much freedom of how they led their class so after graduation she decided to move to Denver, Colorado.

“When I moved I immediately had a real ‘Oh shit moment’, she said. “I was applying for so many jobs, but everyone wanted more experience than I had at that point. Then I happened to find a sales firm who agreed to teach and develop me regardless of my experience. I fell in love with the industry. It came as a shock to my parents because we never anticipated me being in a business role. What I figured out though, is that the sales industry gave me an opportunity to develop people like a teacher, but I didn’t have to settle with a teachers salary or lack of freedom.”

In 2016, Colleen made the decision to open a firm on her own, with a new campaign in Hampton, VA, which is where Catalyst Leadership Group was born. Since then, Catalyst Leadership Group has been a top producing office for clients like Verizon and Xfinity, opened a new location in Nashville TN, and has successfully developed multiple Managers. “My intention running a business is first to create a professional environment where professionals can start, regardless of past experience, and have a positive supporting place to grow both professionally and personally. And second, for the motivated crowd who wants to be in control of their destiny, my aim is help them gain financial freedom through teaching them the disciplines of effort, attitude, and student mentality.”


...to be the catalyst of personal & professional development; to build an empire of great leaders through positivity, work ethic, and the drive to create success in individuals and the team.

This, our team, is what will enable us to generate results for our clients and grow into new markets across the nation.

We conduct face to face sales for our clients providing upward mobility and longevity for motivated people to get ahead in their career. That is pretty much it.

To provide people an opportunity, regardless of background or prior experience, that they can grow professionally and personally within a positive environment.

“I truly believe that the most important skills I’ve gained from working entry level into my current CEO position is the importance of effort, attitude, and my own student mentality.”

Simple. We represent AT&T in large big box retail locations and we sign up new and existing customers. We rely on a law of average sales system because it is so simple we are able to teach a large variety of skill-sets like self management, sales, communication skills, resilience, attitude maintenance/mental toughness.

Again, this is all learned from the sales portion of what we do.


Catalyst Leadership Group provides a positive, professional, and thorough sales force that bridges the gap between large companies and their customers. Our goal is to provide our clients with great results with a ton of integrity. We have built an organization dedicated to growing our clients’ new and existing accounts, while simultaneously, developing our team into professional business leaders.


Our team believes that it’s important, as a successful small business in the community, that we give back. Throughout the year you will find Catalyst Leadership Group giving back to several organizations and charities, locally and globally.