• Catalyst Leadership Group

About Us

How we were born and the legacy we're creating

Our Story

Where do we come from? How did we start? Where are we going?

All valid questions for a company to share, at the same time, we don’t believe we’re similar to most other companies.

Our origin started years before we opened our doors for business. We started as an idea in CEO, Colleen Buck’s mind shortly after graduating from college. She had little understanding of what the “right path” was for her, but understood she wanted to help and serve others. She had an opportunity to work in the direct sales industry which taught her the art of communication and self-management, and thus, Catalyst leadership was born.

Starting in Hampton, VA in 2016, we grew an office of 27 people, we rose to the number one spot on our campaign, expanded our team to a few new markets, and, in turn, won two awards for growth and consistency.

This year, we are committed to:
* Building our office to 35 people
* Creating more opportunities
* Claiming the number one spot on our campaign
* Focusing on gratitude and abundance; giving back to charities.
* Having more fun
* And making more money

We’ve been open the last 5 years and have seen immense growth as a team and we’re extremely excited about the next 5! We anticipate growing into 20 new markets nationwide and impact 1000’s of people with our leadership development.


Our Mission

Our mission is to be the catalyst of personal and professional development; to build an empire of great leaders through positivity, work ethic, and the drive to create success in individuals and the team. This, our team, is what will enable us to generate results for our clients and grow into new markets across the nation.

What We Do

We conduct face to face sales for our clients providing upward mobility and longevity for motivated people to get ahead in their career. That is pretty much it.

Why We Do It

To provide people an opportunity, regardless of background or prior experience, that they can grow professionally and personally within a positive environment.

“I truly believe that the most important skills I’ve gained from working entry level into my current CEO position is the importance of effort, attitude, and my own student mentality.”

How We Do It

Simple. We represent Xfinity in large big box retail locations and we sign up new and existing customers. We rely on a law of average sales system because it is so simple we are able to teach a large variety of skillsets like self management, sales, communication skills, resilience, attitude maintenance/mental toughness. Again, this is all learned from the sales portion of what we do.

Our Expertise

We prioritize our training to develop our team to be knowledgeable on services and products. Therefore, we are extremely effective.

Our Innovation

Our outside the box thinking, technology, and stellar team allow us to stay one step ahead of the competition so we are always in the lead.

Our Honesty

Our team works with integrity in all we do. We aim for quality and lasting customers for the brand we represent. To ensure satisfaction to our client, customers, and retailers is of utmost importance.

What We Provide

Catalyst Leadership Group provides a positive, professional and thorough sales force that bridges the gap between large companies and their customers. Our goal is to provide our clients with great results with a ton of integrity. We have built a organization dedicated to growing our clients’ new and existing accounts, while simultaneously, developing our team into professional business leaders.

Giving Back

Our team believes that it’s important, as a successful small business in the community, that we give back. Throughout the year you will find Catalyst Leadership Group giving back to several organizations and charities, locally and globally.

Catalyst Cares

Operation Smile Event
Operation Smile Event
Liberty Children's Home
Liberty Children's Home